Concentrate has teamed up with PricewaterhouseCoopers to launch a national study of how Kiwi technology companies market and sell their products.
Market Measures 2008 will show how sales and marketing of Kiwi technology products compare to international benchmarks, and identify what sales and marketing approaches correspond closely to growth.
The more companies who participate, the better quality results we will have to share. It would be great if you could complete the survey at www.marketmeasures.co.nz. Everyone who completes it will get a copy of the final results.
