Medtech launches bold new e-billboard campaign

Medtech’s new managing director Geoff Sayer is on a recruitment drive to hire the best and brightest people to help take the company to new heights. 

He also wants people to start visiting their GPs again to ensure their health doesn’t suffer unnecessarily and to help ensure practices operate at optimum levels too. 

Geoff says the bold new e-billboard campaign, which has popped up in Auckland, Wellington and Christchurch, has two clear messages: Medtech is hiring, and visit your GP. 

Medtech’s new managing director Geoff Sayer

“We’re looking to bolster our customer support ranks with new talent because that’s an area that we want to improve. It’s part of the changing paradigm of how we look at customer service,” Geoff says. 

“We want to engage with the market in a new way. We’re bringing to the table a renewed energy that needs to listen deeply and carefully to what our customers are saying.” 

He says the company also wants to help people back into the job market, which is tight at the moment.  

GP visits essential 

The billboards carry another important message for New Zealanders: Your health is important so visit your doctor. 

“People have shied away from seeing their GP due to COVID-19. This creates the risk of health problems getting worse or going undetected so it’s essential people visit their GP.  

“Also, GP practices need to be financially viable if they are to continue doing the fantastic work they do for the community.” 

Geoff, who brings with him two decades of experience in the health care technology sector on both sides of the ditch, is clearly passionate about primary healthcare. 

“Primary care is very important in the overall health ecosystem and Medtech is a crucial part. We need to ensure our applications and services help all our users and partners work effectively within this ecosystem.” 

Geoff is on a road trip around New Zealand meeting customers, general practices, DHBs and PHOs to see how Medtech can help meet the changing needs of the health sector. 

“Our biggest strength will be in the partnerships we form, and the way we work together to succeed.” 

Background information:

Medtech Global is a leading health IT company providing cutting edge practice management systems that are used in 70% of GP practices in New Zealand. It’s recognised globally for its innovative software solutions that allow health professionals around the world to provide improved care and for patients to manage their health and wellbeing.

 

For media assistance, please contact:

Maggie McNaughton Medtech publicist

021 613198 / maggie@healthycomms.co.nz

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Anna Arrol

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