Ross is executive director and co-owner of the HealthSoft pharmacy platform companies which develop and market the RxOne solutions in New Zealand and Australia Ltd. He has extensive public sector governance experience and is currently deputy chair of REANNZ (govt-owned specialist telco focussed on universities and crown research agencies) and is a former deputy chair of the Crown-owned Institute of Environmental and Scientific Research Ltd (ESR). Ross is active in start-up and angel investment and is founding investor and investment committee member of the Tuhua Ventures Fund (part of the Icehouse ecosystem) and is a member of the Ice Angels. He is also a director of AUT Ventures Ltd. He has had extensive experience with multi-national tech companies and is a former CEO of Microsoft New Zealand (2002 to 2006). Ross was elected to the Board of NZHIT in 2017.